Intel and Twitter

Intel is a company that produces computer processors, blue tooth chips and other technological electronic items.  This company is highly reliant on social media networks to promote their products.  Their twitter page 2.69 million followers and tweets daily.  I don't follow them but they ended up being shown on my twitter feed because they use twitter to promote themselves.  It's like watching tv and having a commercial but now its reading your twitter feed and having an advertisement as one of the tweets.  One of their more recent tweets was promoting their new video ad and stating if they had 2,900 retweets of it they would donate $30k to a nonprofit organization called No Barriers USA which helps disabled and non disabled people live the active lifestyle they wish to live.  This tweet was only 3 hours old and had already had nearly 1000 retweets.  Even though the company isn't outright advertising for themselves it still makes people curious and look at these videos and these tweets which brings attention to the company.  Which is exactly what companies do now through social media.  Intel is a great example of this new type of social media company relationship.

Intel's New Ad

Intel's Twitter Page

Link to donation tweet